Who we are

Housing 21 is a leading not for profit provider of Retirement Living and Extra Care properties for older people of modest means.

We operate in 240 local authority areas, managing over 23,300 Retirement Living and Extra Care properties and providing over 48,000 hours of social care each week.

The UK population is getting older with 18 percent aged 65 and over and 2.4 percent aged 85 and over. In England, the population of people over 65 is predicted to rise at the rate of 1.9 percent between 2016-26 (Office of National Statistics).

Housing 21 is a specialist older people's housing provider. We are a market leader in Extra Care Housing (approximately 10 percent market share) and a leading provider of Retirement Living across England.

We have two distinct service offers:

Extra Care: provides care for older people in a housing setting, enabling them to retain the independence of their own home with the reassurance of having Care Workers on site 24/7. Extra Care is a positive alternative to residential care, allowing couples to stay together when their care needs vary.

Retirement Living: offers older people the opportunity to remain independent in their own home but in a community setting and with the added benefit of support from a dedicated Local Housing Manager. Highly valued by our residents, our Local Housing Managers are a vital component of our offer. They provide advice and arrange help if required, as well as managing the building and associated services.

Our Strategic Commitments

Our Strategic Commitments have been designed to provide a ‘golden thread’ that serves to connect and link all the roles and activities we undertake back to the achievement of our core purpose; to provide high quality housing with support or care for older people of modest means, enabling them to live well with dignity and autonomy.

The Strategic Commitments provide a focus upon which we can build a sustainable, inclusive and innovative organisation, committed to growth whilst continuing to provide quality homes and services for our residents. We are also committed to investing in our people as we recognise that the motivation, commitment and satisfaction of our employees is key to their engagement, performance and behaviour at work and in turn their ability to provide high standards of service.

All of the above is supported by good governance as we embed providing and demonstrating assurance into our culture.

We reaffirm our commitment to our behaviours and approach and are guided by the principles of:

21: providing a contemporary forward-thinking 21st century service

Better: focused on continuous improvement and innovation to achieve excellent services and value for money

Experience: achieving high levels of resident satisfaction and a positive experience for the people we serve

These have always served as an important guide in our decision making, alongside our desire to always ‘do the right thing’ and our aim to be better than just good enough.

If you would like to know more about any of the information contained within, email the Communications Team.